March 2009
Membership meeting recap:
"The
Business Case of Green Buildings”
Presented by Dale
Anderson of BCRA
Dale Anderson, BCRA Principal, shared his knowledge of the “green” building
industry and the impact it can have on your day-to-day building concerns.
Dale Anderson has been involved in all aspects of design and project
management throughout his 30+ year career, including the concepts of
sustainable design. His experience includes working with clients from both
the public and private side with an emphasis in the government/municipal
world.
Please click here for your Program
Evaluation.
Thank you to Total Grounds Management
(Dessert) and Whitworth Pest Solutions for sponsorship
(Meeting).
Save the Dates!
April Membership Meeting
April 28th
Annual
Golf Tournament
Friday, June 26th
Sponsorships are still available.
Click here for all the details.
Membership
Meeting Sponsorships Available
Promote your firm for only
$250!
Your $250 Sponsorship includes:
Logo on all meeting flashes
Logo on web site as meeting sponsor
Logo in our monthly newsletter
Small table at lunch with handouts and company information
3-5 minutes at lunch to talk about what your company does
(this cannot be a sales talk)
Lunch
Please e-mail Katie with the Association office if you are
interested in sponsoring an upcoming membership meeting at:
aminc2@comcast.net
Welcome New Member
Washington Archives Management
(Allwest Transportation)
Nick Naubert
2205 51st Avenue East, Suite 300
Fife, WA 98424
Tel 253.922.9234
Fax 253.922.4575
nick@washingtonarchives.net
|
 "Marketing 101"
To make the most out of your
marketing effort you first need to decide:
1.
WHAT
is to be achieved.
- ex: Communicate next quarter's educational offerings
2.
HOW
it will be achieved.
- ex: Through email? Meetings? Conferences? Newsletters? Media
placements? Mailings?
3.
WHEN
it will be achieved.
- ex: If sending an email, decide which dates the email will go out
and to whom. (at least 3 times is best)
4.
WHO
is responsible for achieving each goal.
- ex: Whom from your staff will either create the email and/or
marketing piece, who is in charge of gathering the email list, who
is in charge of sending it out, and who is in charge of collecting
responses.
5.
WHAT
amount of resources (time, people, and money) will be allocated to
achieving each goal.
- ex: How much time does your team have to be able to put these
marketing pieces together and deliver them? If printing flyers or
mailing, is there money in the budget to do this?
6.
HOW
will you measure progress towards achieving each goal.
- If sending an email 3 times on Tuesday mornings at 9am and only 12
people responded, try sending it on a Wednesday afternoon or perhaps
changing the subject line. |
